Toyota Friendship: Expanding Branches to Sell and Service More Toyotas with the SAP® Business One Application

Drivers in Thailand looking to buy a Toyota at a great price know to visit Toyota Friendship. Also providing expert maintenance services and care, Toyota Friendship is there throughout the Toyota journey. Customer confidence has led to strong growth, including the addition of new branches. But legacy IT systems had workers spending too much time on manual data entry when processing transactions with Toyota Motor Corporation (Thailand).

With the SAP® Business One application, the interface is now automated, improving cost tracking for promotional accessories and helping to ensure exact pricing. Now Toyota Friendship employees can spend less time entering data and more time focusing on business strategy. And that means more happy customers driving off in the perfect Toyota.

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