SMEs in Thailand has had a tough time during the pandemic. This forced SMEs to fundamentally redesign their business models for “Next Normal”, especially using critical systems and IT infrastructure that enable the company to regain business continuity and prepare for company’s growth.

According to the regional study Digital, Resilient, and Experience-Driven conducted by SAP and Oxford Economics, it uncovers the state of businesses and their strategic priorities, as well as challenges and opportunities for post-pandemic growth.