Singapore — 1 April, 2021 — SAP SE (NYSE: SAP) today announced the findings of its new study of enterprises in Southeast Asia, uncovering the state of businesses and their strategic priorities, as well as challenges and opportunities for post-pandemic growth.

The regional study Digital, resilient, and experience-driven: How enterprises in Southeast Asia can prepare for the new economy reveals that enterprises in Southeast Asia are gaining steady momentum prioritising growth and customer experiences. However, they face significant challenges in the areas of talent attraction and retention, cloud adoption, and gaining insights from data.

Conducted in collaboration with Oxford Economics, the study surveyed 600 senior executives—including 400 from SMEs with less than $500 million in revenue—across Singapore, Malaysia, Thailand, Vietnam, Indonesia, and the Philippines.